As an eCommerce business person, you are likely in one of two situations. The business is either so good that scaling to meet demand and maintain sales calls for extra hands, or cannot seem to achieve those goals.
In either situation, outsourcing your efforts to a reputable Amazon marketing agency can help reduce the stress and also the money and time spent pursuing growth and success. However, finding the ideal team to work with is a job in and of itself. When searching for a reliable Amazon marketing agency, there are few questions you should ask, including:
What is Your Plan for Increasing My Sales?
Of course, the answer here will depend on your current business level in terms of marketing efforts. The growth plan for a new business will vary to that of an enterprise client. Any competent marketing company knows this and won’t have a one-size-fits-all strategy.
A professional agency will first ask you several questions before creating a plan. They will ask what you have tried, what has worked, what has not, and then analyze all your past marketing efforts. With the knowledge and experience gained from working with numerous clients, an ideal agency will be able to create a tailored growth plan around your business goals.
What Kind of Sales Boost Should I Expect?
Right from the start, sales will correlate with the number of easy wins the agency can create and leverage. For instance, businesses not yet listing all their products on Amazon, not using Fulfillment by Amazon services and not advertising, tend to experience triple-digit growth during the first six months.
However, if you already have the above boxes checked, the marketing agency will have to pursue other tactics to boost growth. That’s why the results in return always differ between novice and mature vendors and sellers.
If you want to set expectations before signing a long-term contract, a reliable agency should either begin with an in-depth audit, with suggestions both paid and non-paid marketing tactics.
What’s Your Account Management Model?
If you are looking at a reputable marketing agency, you will be assigned an account manager who oversees the day to day communications. The account manager is, in turn, supported by a team that includes the following individuals:
- Client success managers.
- Account coordinators.
- Senior escalation paths.
- Channel-level matter experts.
From strategy management to execution, each team member plays a vital role in optimizing the overall client experience as well as success. When you work with a well-established Amazon marketing agency, you will have the added benefit of accessing senior leadership along the way, which can help set your business apart in the harsh competition.
How Much Should I Spend on Advertising?
When you take the industry survey data into account, the typical business should spend 10% of its GMV (gross merchandise volume) on Amazon advertising. The growth that comes from this investment usually averages between 20% and 40% per year.
As you would expect, if you wish to experience faster growth than what these numbers suggest, then you will need to spend more than 10% of your GMV on advertising.
Given the many Amazon marketing agencies out there, all who claim to be the best, it is easy to feel overwhelmed. After all, more choices do not always mean better decisions to be made.
To make sure that you are making the right decision, ask the questions as mentioned above. By doing so, you will be able to find not just a marketing service, but a partner that is invested in relationships as well as the long-term success of your venture.